If you're on this page, you're probably wondering what we do and how we differ from the numerous other providers in the Klaviyo landscape. We know your time is valuable, so to help you evaluate our services and determine if we're the right fit to work together, we've compiled this helpful checklist of action items for you to review within your account.

All you need to do is open your Klaviyo account on another tab within your browser and go through each section to determine what your account currently looks like, vs. the high calibre of work we provide for our clients. Don't have these all set up within your account to the level of these examples? Your accounts' not capitalising on the potential of Klaviyo's features and our strategic capability. This means you're leaving lost revenue on the table.

If there's one thing within the Klaviyo Partner landscape that we want to be known for, it's the strategic and well-thought-out Klaviyo flows we build for our clients. Our job as an extension of your Klaviyo Email & SMS marketing team is to build strategies that increase your profit through building higher average order values, returning customer rates and converting more new customers strategically. Our example abandoned cart reached checkout flow is a basic sample flow that strategically covers advanced segmentation to profitably send the right message to the right customer at the right time. It's essential to complete a thorough check of the flows within your account to ensure you're harnessing Klaviyo's advanced functionality within your account flows.

Not only is a good design imperative to your Klaviyo email campaign strategy, but so is crafting high-conversion-based email designs that tie design and conversion-based marketing principles together. Design is only one piece of the email marketing puzzle, and your designs must be crafted with high-conversion details that expedite your customers' journey from clicking an email through to the cart stage. This is where key strategies, such as automatically adding items to the cart or automatically adding discounts to their cart when they click through, are an integral part of the initial design stage. It's essential to complete an audit of the last ten campaigns sent and focus on the click-through rates and how these can be increased with further strategic design.

If you’re not getting 100% of your emails into recipients’ inboxes, it’s not a reflection on your team or the ESP. It’s simply that email marketing deliverability is hard. Here are the obstacles to overcome getting to the inbox: Your email has to get past the ISP and webmail gateway. Then you must get it past the recipient’s spam filter. Then avoid the junk mail folder. Once it gets into the recipient’s inbox, the recipient needs to engage with the email among the other emails in their inbox by opening the email. Then be engaged enough to click through to your website. Lastly, be compelled enough from your website to convert to a customer, and the process with every email starts again. The above is a long list of challenges, but they can be overcome by adhering to email deliverability best practices and using a program like Email on Acid.

From our experience within accounts, splitting out your campaigns based on F0s & F1s+ segments allows you to separate and enhance the length of engagement that you pull out within your campaigns. Generally, it’s always the F1s+ segment that outperforms every send, and this allows us to pull out the segment much further in terms of engagement such as 150-day or 365-days engaged. As F0s are generally uninterested after a certain point in time when they’ve not purchased, you can experiment with this segment to allow yourself to bring the engagement days further in to increase your deliverability, such as 30, 60 or 90-day engaged. Working like this allows you to not cap your F1s+ customer segment and open up your recipient pool.