How we've helped Infamous Swim double their sales year-on-year for the last three years using Klaviyo
01 About The Brand
Infamous Swim is more than just a swimwear brand. They are on a mission to break the mould! They believe every woman and every kind of body deserves to feel confident, sexy, empowered and comfortable in their swimwear. From bikinis, one piece swimsuits, rash suits and beyond, every garment they create is designed for the female form, in every shape and size, through every stage of womanhood.
02 The Challenge
We've had the pleasure of working with Infamous Swim since 2019, and since then many challenges have come and been resolved over the years. But, our biggest and most consistent challenge we faced is their account strategy and optimisations on how we can continue to nurture the pre- and post-customer journey by harnessing every avenue and opportunity Klaviyo has to offer.
03 Our Framework
Our mission is to help accelerate the growth of eCommerce brands by working with our Internal Audit, Strategy, Action Plan, Implementation, Analysis & Repeat framework.
We start first by completing a Klaviyo Account Audit which covers an in-depth overview of the brand's last year of sales data. When we're completing this step, we're paying greater attention to crucial data such as conversion rates, AOV, returning customer rate and site traffic.
We'll also review key Klaviyo account metrics such as % of revenue from Klaviyo, open & click rates across campaigns and flows, opt-in rates etc. Before deep-diving into each area of Klaviyo, offering critical recommendations throughout flows, campaigns, opt-ins, onsite changes, third-party apps & much more!
We'll then move to our framework's strategy and action plan side. We build all complex and advanced flows and opt-ins that incorporate extensive A/B testing from the ground up. Followed by quickly acting on implementing designs to help our clients achieve an ROI as soon as possible.
Each month, we create all campaign strategies for execution and review all of the data and results. This helps us continually optimise and tweak our work to gain better performance for our clients.
04 Our Strategy
Without giving away too much of our secret sauce, our strategy for this brand was to craft an extensive pre- and post-customer journey strategy that harnessed all of Klaviyo's capabilities and optimisations. This strategy was implemented through an extensive flow build out including over 40+ Klaviyo and third-party flows in their Klaviyo account, and an thorough signup forms and leads capture strategy. In addition, every step of this strategy has been involved A/B testing to ensure our email marketing efforts is taking advantage of every opportunity of growth, ROI and returning customers for Infamous Swim. With our strategies being refined and developed every year, we've seen exponential growth in Infamous Swim's Klaviyo account and look forward to the years to come on how we can continue to leverage Klaviyo to increase their owned marketing revenue.
05 Highlights & Results
% of revenue generated from Klaviyo for the last 365 days as of the 1st of February, 2023.
06 What We Love About Working With This Brand
"Working with Gemma at Infamous Swim has been one of my longest engagements since starting my Klaviyo work and, to date, one of my most very favourites. It’s been surreal to watch Gemma’s journey unfold throughout all of her growth and be here to help in whatever way can from a Klaviyo standpoint. Working in Gemma’s account is generally my testing ground for implementing new strategies due to her incredibly large audience and the growth the accounts have seen over the last three to four years of working together. The Infamous Swim brand is truly a standout in today’s online swimwear shopping world, and as someone who’s bought a tonne of swimwear from them, I can truly say they are the best of the best! If you haven’t got a pair, I recommend buying one!" - Brynley King, eCommerce Marketing Specialist & Director
"Understanding Bryn's history with Infamous Swim, I felt blessed to be given the opportunity to work with them as one of the first brands I took on when starting my journey here. My favourite ‘wow’ moment was when we implemented their new GWP signup form strategy and watched it surpass industry benchmarks results in under 24 hours. It's moments like this that make me love my job and showing brands that there is always ways to improve and get the most out of Klaviyo!" - Monica Yates, Graphic Designer and Marketing Coordinator
07 Design Work