Infamous Swim

01 About The Brand

Infamous Swim is more than just a swimwear brand. They are on a mission to break the mould! They believe every woman and every kind of body deserves to feel confident, sexy, empowered and comfortable in their swimwear. From bikinis, one piece swimsuits, rash suits and beyond, every garment they create is designed for the female form, in every shape and size, through every stage of womanhood.

02 The Challenge


03 Our Framework

Our mission is to help accelerate the growth of eCommerce brands by working with our internal Audit, Strategy, Action Plan, Implementation, Analysis & Repeat framework.

We start first by completing a Klaviyo Account Audit which covers an in-depth overview of the brand's last year of sales data. When we're completing this step, we're paying greater attention to crucial data such as conversion rates, AOV, returning customer rate and site traffic.

We'll also review key Klaviyo account metrics such as % of revenue from Klaviyo, open & click rates across campaigns and flows, opt-in rates etc. Before deep-diving into each area of Klaviyo, offering critical recommendations throughout flows, campaigns, opt-ins, onsite changes, third-party apps & much more!

We'll then move to our framework's strategy and action plan side. We build all complex and advanced flows and opt-ins that incorporate extensive A/B testing from the ground up. Followed by quickly acting on implementing designs to help our clients achieve an ROI as soon as possible.

Each month, we create all campaign strategies for execution and review all of the data and results. This helps us continually optimise and tweak our work to gain better performance for our clients.

04 Our Strategy

Without giving away too much of our secret sauce, our strategy for this brand was to 


05 Highlights & Results


06 What We Love About Working With This Brand


07 Don’t Just Take Our Word For It


08 Design Work

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