Over the last few days, I’ve seen numerous posts of friends losing jobs to the impact of COVID-19. It’s been a heartbreaking and sad time for us all, and I wanted to put together this resource of my recommended Digital Marketing Courses you can do to upskill or seek a new career during this time.
The following recommended Digital Marketing courses are ones that I’ve personally purchased, enrolled, completed or had clients and digital friends rave about. They all have an element of free training within each course for those struggling at this time. No matter if you're a beginner to the industry or an advanced marketer looking to upskill, the following recommendations have something for all of you.
KATE TOONS RECIPE FOR SEO SUCCESS ECOURSE
Kate Toon offers The Recipe For SEO Success Course and a myriad of smaller SEO based courses on her website. I purchased Kate Toon’s Big SEO course on the last intake of enrolments, and although I have not personally completed it all yet, she is by far the OG and MVP of the SEO industry! I could not recommend anyone better to get you on your way to SEO success.
I highly recommend checking out her site and dipping your toes in her SEO Nibbles course (free) or her 10-Day SEO Challenge ($97+GST). You can also sign up for her big course waitlist here.
[ Sidenote, I’d highly recommend joining Kate’s free Facebook group I LOVE SEO with Kate Toon and following her on Instagram, her content is so refreshing, and she is unapologetically the real deal. ]
FACEBOOK BLUEPRINT (FACEBOOK FOR BUSINESS)
Facebook Blueprint offers FREE courses and paid certifications on courses relating to Facebook, Instagram, Messenger and WhatsApp. If you’ve ever wanted to upskill your social media marketing skills - Facebook Blueprint is the perfect free resource to do so.
THE CXL INSTITUTE
The CXL Institute is offering free CXL Minidegree programs to people whose livelihoods are affected by COVID-19. As someone who has an active quarterly subscription with CXL, I have been doing their courses since May 2019 and seriously LOVE THEM! You can apply here for their free Minidegree Programs.
[Side note, you should also follow the founder Peep Laja on LinkedIn! His posts are always full of so much value. He is also one of my favourite people on LinkedIn to follow right now!]
They have courses on the following:
- CRO & UX including A/B testing, conversion optimisation audits, sales copywriting and product messaging, experimentation analysis and many more.
- Analytics including Google Analytics, Google Data Studio, Google Tag Manager, Product Analytics, Adobe Analytics and many more.
- Marketing including product marketing, branding, building a marketing agency, attribution and many more.
Digital Marketer is another company based in the United States that I have completed certifications with back in 2016/2017 while working for my families eCommerce brand. I also attended their Traffic & Conversion Summit in San Diego last year, and their courses are a great way to learn more in the Digital Marketing Industry.
They offer a vast range of online learning in the Digital Marketing arena and for the month of March, you can join their lab for free with access to their 11 Marketing Courses and Certifications.
There 11 Marketing Courses and Certifications include:
- Copywriting Mastery
- Paid Traffic Mastery
- Content Marketing Mastery
- Email Marketing Mastery
- Search Marketing Mastery
- Conversion Funnel Mastery
- Social Media Mastery
- Optimisation and Testing Mastery
- Data and Analytics Mastery
- Community Management Mastery
- eCommerce Marketing Mastery
STEVIE SAYS SOCIALS' HASHTAGS AREN'T THE ANSWER ECOURSE
Stevie Says Social offers the social media course Hashtags Aren’t The Answer. Although I’ve not personally done Stevie’s course, I've had friends and clients do the course and rave about their experience. Stevie also offers a free masterclass with the course to dip your toes into her content. You can see more about her course here.
[ Sidenote, Stevie also has a widely successful podcast called Talk Social To Me where she provides a lot of great advice, tips and information to help you with your socials! It’s well worth a listen! ]
I'll keep updating this list as more come to mind. Take care of yourself out there.
P.s. I'd love to hear how these courses have helped you! Leave a comment below or email me at firstname.lastname@example.org (I personally respond to all emails!)
*Shameless plug* If you like my eCommerce tips and advice and want to learn more from me you can sign up below to my course waitlist. You’ll receive tips and advice via email while you wait for the official launch date!