YouTube is the number one place for creating and sharing video content in today’s digital age. YouTube’s seeker platform is much like Pinterest and Google, being that it is more of a search engine within itself for people looking for information. Using video, YouTube’s platform is best utilised for social influencing and social selling with now over 1 billion users, almost one-third of all people on the internet using YouTube; it’s a great place for connecting with your audience.
Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, YouTube, is now is the second largest search engine on the web and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018.
Below are 7 simple and actionable tips to get you started on YouTube.
1. Create a YouTube Channel for your business.
Setting up a YouTube Channel only takes a few minutes and while this may seem like a very basic tip, often starting is the hardest part of trying something new.
2. Create a header and channel icon that reflects your branding.
It’s important to create a cohesive brand across all of your social media and digital channels.
3. Research specific keywords and add them to your video title, description and tags.
Like writing blog posts, search engine optimisation is not only important on your website but crucial on your social media channels as well.
4. Create consistent branded thumbnails for all of your videos.
This will help your viewers easily identify your videos and ensure your branding is cohesive across all platforms.
5. Create a custom URL for your channel.
This can be done by simply following these instructions here https://support.google.com/youtube/answer/2657968?hl=en
6. Upload your videos as vlogs to your website.
This is such a great way to repurpose content for your content marketing strategy. You can add vlogs to your blog posts or even create a new webpage with a library of how-to and demonstration videos using your products.
7. Create a video schedule and stick to it! Consistency is the key to YouTube.
For the best results, create a video schedule and keep yourself accountable. A great way to let your audience know when to expect your videos is to advise them at the end of your videos or in your channel bio with a clear call to action.