| Brynley King
Are you feeling stuck in your business and wanting to improve the growth of your business online? Well, look no further. 14,309 words compiled into 332 tips to grow your business in 2018. The biggest checklist I have written so far, but one that will certainly keep you busy and on-track for online improvements to your business.
For the best results, I’d recommend in some downtime, downloading the PDF printable version of this list from my marketing library and crossing off or highlighting everything you have already completed in your business. Keep your printable checklist on your desk and every day, once you have finished all your work, action and complete as many tasks as possible. You will be improving your online business in next to no time!
7 Actions to Make Business Growth Your Top Priority in 2018
To be successful in managing multiple tasks and many aspects of online business, it is super important to set a list of your top priorities for the year. I would highly recommend focusing intensely on tip one and two as the first most crucial task for 2018. In fact, print out an A4 piece of paper with tip one, and two printed on it, and stick it next to your computer screen to keep you on track! You will thank me at the end of the year when your email subscriber rate is flourishing, and you have thousands of leads to email market too.
1. Determine how you will monetise a new lead or subscriber once you have them!
Two of the most common mistakes with email marketing are:
- Brands and businesses fail to follow up with subscribers.
- They send the same email to everyone on their list.
2. Set a goal to obtain 100 new subscribers every day.
It’s a high goal, but setting big goals will help you push harder in 2018! You can start with developing a strategy first on how you will acquire new leads. That may include creating lead magnets like an eBook or resource library.
For tips three to six, this is what I action every year, and it helps set me up for growth and understanding of what to focus on for the year. If you clearly define you are weak at one aspect of your business then use this time now to focus on how you will solve this issue and overcome it in 2018 so you can tackle the next weakness in your business and so on and so forth. The more problems you solve in your business, the more solutions you achieve and the fewer hassles you have to deal with in the daily running of your business.
3. At the start of every year, review your business and complete a SWOT analysis for your business.
This includes writing down your strengths, weaknesses, opportunities and threats and developing a strategy of how you will grow/harness your strengths and opportunities and overcome/manage your weaknesses and threats.
4. To dive even deeper into the various moving parts of your business online, I would recommend creating a SWOT analysis for every topic in this blog post.
For example, eCommerce, email marketing, video, SEO, content marketing, social media etc. That way you can access what needs growth and what problems you need to overcome in 2018.
5. Once you have done this, set simple KPI’s for each aspect of your business to keep you accountable and review your score at the end of every month.
This year it’s all about accountability!
6. Use Microsoft OneNote for EVERYTHING!
This should be a meme with a stick figure holding a pitchfork! Haha! Seriously though. Use OneNote for everything! I am going to post an in-depth blog about this in the coming months that will blow your mind! For now, download the software and phone app (it’s free!) and take a look at its functionality.
Lastly, tip number seven is a pretty obvious way to do business, but more common than not, I see too many company’s base decisions on opinion. Yes, scary stuff, but bad habits can often lead to poor decision making. For this tip, I recommend spending some time at the start of the year to understand your online data so you can efficiently analyse the results and strategically action tasks that reflect your DATA. Doing this will set your entire online ecosystem up for success and allow you to reach better results than ever before.
Sadly, most businesses analyse only 12% of their online data! According to Forrester Research.
7. Let data drive your strategies and decision making.
Pretty obvious way to do business, right? Yet so many directors and managers I see fail to do this. This year is all about letting data drive your strategy and decision making. Ensure you are researching and analysing the results of everything you are doing in marketing this year and tweak your results, not opinions!
38 eCommerce Tips to Increase Your Sales in 2018
It's easier than ever for businesses to have a digital presence across a variety of channels. However, despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned eCommerce and marketing experts. E-commerce sales are growing, but many businesses are struggling to capitalise on their digital sales channels.
The secret to success in 2018 is no longer just get it out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and on. As someone who has sold 20.5+ million online, I know firsthand the success and struggles online selling can bring to any business. That is why I have crafted the following 38 tips to help you grow your eCommerce store.
1. Always consider your customers lifetime value and never think of them as a “one-off”.
Having this mentality in eCommerce will ensure your customer experience is seamless and in turn, create a higher returning customer rate.
2. Audit and assess your customer journey by completing an order like a customer would and send yourself the order.
Accessing your process, customer service and freight experience will give you a customer’s view of your entire online process and help you find any kinks you may need to rework. It’s best to do this every six to twelve months.
3. Audit your customer complaint register on a monthly basis if possible and if you don’t have one, start one.
This will help you identify recurring issues and create a seamless customer experience.
4. Create an eBay store.
Since launching our first eBay store, it has generated over 1.4 million dollars. A excellent platform for increasing your online retail sales in 2018.
5. Apply for Amazon Australia and set up a store.
Amazon has landed in Australia, and as the old saying goes, “if you can’t beat them, join them!”
6. Every three months, mark on your calendar and complete a freight audit.
A freight audit is a great way to compare pricing against couriers, determine if any new services are available to look at and to analyse if your current couriers are causing any issues with missing parcels, poor customer service etc.
7. Create a personalised ‘Thank You’ packing insert for your dispatched orders.
Creating a personalised approach to your eCommerce store isn’t just about making a good first impression, it’s about generating more sales and higher returning customer rates.
8. Create a Viral Referral Marketing strategy and add a printed insert in your order to your customers.
For example, “refer a friend and get $10 off your next order!”
9. Over-deliver in everything you do, if you have small samples available or a coupon etc.
Pop one in your order and write it in your ‘Thank You’ letter.
10. Add a Product Upsell app or plugin to your checkout.
Adding a post-purchase upsell to your checkout is one of the easiest ways to increase your average order spend from the customers you already have. One of my favourite Shopify apps is One Click Upsell by Zipify Apps.
11. If you aren’t offering free shipping, trial a two-week free shipping product listing and build the freight price into your RRP.
For example, you could have one listing at your existing price + freight and create new listings with freight included at a higher price. This is a method you can use on a platform like eBay to appeal to customers looking for free shipping.
12. Create an abandoned cart strategy and monitor your results at the end of every month.
13. Assess how long your checkout process is.
The more complicated your process is, the more cart abandonments you will have.
14. If you require a customer to create an account to checkout on your site, then chances are you are losing orders.
Create a system where you can allow customers to checkout as guests.
15. Audit your online search function monthly and retain a list of the results!
This is perfect for potential product ideas in the future as your potential customers are showing you what they are interested in and looking for.
16. Are you only selling a few products in your eCommerce webstore? Offer bundle deals and give a slight discount for 2, 3 or 5 items.
This will help increase your average order value and drive sales.
17. Create a ‘selfie’ campaign/competition to obtain photos of your customers using your products and promote them on your homepage.
Social proof is a great way to increase your conversions and gather more user-generated content for your website and social media channels!
18. Add a live chat function to your website.
Live chat functions allow you to easily engage with your prospects and increase conversion rates.
19. Add your phone number to your header for customers who may want to call and get quick and easy information from your business.
20. Ensure your business address is easily found if potential customers are trying to locate where to find you.
21. Add product videos to your product description pages.
22. Review your product description pages and ensure they include features and benefits of your products.
23. Add a customer review plugin or app to your store to encourage consumers to leave feedback about your products creating further social proof.
Offer an incentive for reviews to help boost your social proof!
24. Ensure all of your call to action buttons are the same colour, for example, your newsletter opt-in, add to cart and check out etc.
25. Create urgency on your promotions, for example, using a countdown timer on your sales landing page to promote a 24 or 48-hour flash sale.
26. Add security and guarantee symbols to your pages and cart.
For example, 24-hour dispatch or lightning fast dispatch or 100% product guarantee.
27. Offer multi-currencies on your store.
28. Do you plan on launching a new product? Create a landing page and test your launch using a landing page with all your key information in a one continuous scrolling page.
29. Add multiple payment gateways to tailor to as many consumers as possible such as PayPal, Stripe, AfterPay, ZipPay etc.
30. Assess if adding a subscription model to your store could have potential to increase conversions and retain returning customers.
A great tool in Shopify for this is, Recurring Orders by Bold Commerce.
31. Be specific about your product categories and ensure your products are easy to find.
Amazon is a great way to see how they organise their products online.
32. Review your Google Analytics data and look at your most searched products.
This could be a great insight to create categories and landing pages for your most searched products.
33. Look at trialling and implementing a ‘Free Returns’ strategy into your eCommerce store.
According to business2community.com, 27% of shoppers would purchase an item that costs more than $1,000 if offered free returns as compares to 10% who would purchase otherwise.
34. Look at developing a Loyalty Program and reward your customers for shopping with you.
35. If possible, invest in branded shipping or wholesale carton boxes, they will help you increase exposure in the marketplace wherever they travel.
36. Create a spreadsheet or a page in OneNote with of all of your business reviews to keep track of them.
Use these to add as social proof to your website, landing page or email marketing campaigns.
37. Use GoogleAnalytics URL Builder to generate Google Analytics Tracking Codes to analyse traffic with Google.
38. Use Facebook Messenger to send customer service updates like shipping advice and tracking details to customers.
Email Marketing 101: 47 Ways to Use Email Marketing to Grow your eCommerce Store in 2018
Did you know that 79% of all carts are abandoned? That’s $376 lost for every $100 made!Did you know that on average 33% of your online revenue comes from email marketing? Or that, according to Klaviyo, sending a Welcome Series flow, the average store generates $8,527 a month and $4.75 per email!
Email Marketing is the number one most effective channel for eCommerce businesses and lucky for you, apart from creating webstores - it's my specialty. A good eCommerce conversion rate will hover at about 3-5%. That means, then, on average, 95-97% of the people who come to your website will leave without ever buying a single thing.
Capturing the email addresses of those 95-97% of people and building engagement through email is your most cost-effective route to turning these browsers into buyers and retaining existing customers. Too many agencies in digital marketing preach social media is where you need to be, but for me email marketing is everything.
With email marketing, there are no algorithms or payments required every time you want 2%+ of your audience to see your brands message. With only 2% of your Facebook page fans ever seeing your posts and an average email open rate of 21.73% for all industries in 2017, you can guarantee that developing an email marketing strategy for your business in 2018 will set your online business up for some serious growth.
1. Ensure your website has a clear opt-in opportunity.
Add a newsletter signup option to your website above the fold, in your footer and under your blog posts.
2. Tell your subscribers what to expect when they sign up for your emails.
For example, on my website, my newsletter states that “Every month, I’ll send you a new free guide to implement in your online business.” I am telling my subscribers what to expect and how often they will receive updates from me.
3. Ensure all of your emails are clear to read and scannable, just like product descriptions.
Adding multiple styles of headers, images and bullet points etc. will help your readers scan through your information and easily find the type of information they are searching for.
4. If you are using Shopify for your eCommerce platform, a great email marketing system to integrate into your store is Klaviyo.
Klaviyo is my favourite email marketing tool for eCommerce.
5. Create a Welcome Series Flow.
6. Create an Abandoned Cart Flow.
7. Create Customer Win-Back Campaigns.
A customer win-back campaign can be automated in your Klaviyo account, and after 60-90 days you can automate a campaign to re-engage with your consumers.
8. Create a New Customer Thank You Flow.
9. Create a Product Review/Cross Sell Flow.
This a great email to ask for reviews and automatically cross-sell another potential product they may like to try with an incentive like a discount!
10. Optimise your Order Confirmation Emails.
According to Experian, Email Benchmark Report; these have 2-5% more revenue and open rates that standard bulk emails.
11. Optimise your Purchase Receipts/ Customer Invoices.
12. Segment your subscribers and send emails accordingly.
13. Personalise all emails to your subscribers by using their name and as a bonus, ask them to respond to your email for increased personalisation.
14. Create a promotional asset sheet for every product or service you have.
Doing this will help you evaluate what products you have been promoting and ones you may have missed that you can add to your promotional calendar. Things to include are:
- Name of your product or service
- Price (full price & sale price)
- Where the transaction occurs in your business
- Information regarding if you have sold it via email before and how it went
- When it was last promoted via email
15. Create a 12-month revenue goal calendar for your email marketing promotional calendar.
Add in each month’s important dates first, mark your slower and busier months and then set revenue goals for each month. For example, December you may have a higher revenue goal with Christmas and a promotion like a “12 Days of Christmas” campaign.
16. Create an activation campaign.
This could include offering a low dollar deal to activate buyers who have not purchased from you in a while.
17. Create a segmentation list for your subscribers.
If you are using Klaviyo, you can easily segment this automatically, but if you are using another platform like Mail Chimp, ask your subscribers what content they would like to see or participate in and only talk to those who took action.
18. Stuck for ideas? Try a wildcard campaign at the end of every month.
A wildcard campaign will help you test new promotions or ideas.
19. Create a 90-day (3-month) email marketing calendar and try and send your subscribers one email per week filled with valuable content.
20. Research when it is the best time to send your emails for opens and click-throughs and stick to it.
21. Send an email every time you launch a new long-form blog post with a tonne of free value.
22. Create a landing page and build a survey online that prospects can only get the answer to if they opt-in with their email address!
This will help dramatically develop your email subscribers list.
23. Create multiple offers on your website to increase the number of segmented subscribers you have.
This could be actioned via your blog with the types of different topics you have written about and incentivised with varying types of gated content, like downloadable checklists or eBooks.
24. Offer a subscriber-only discount for those who sign up to your list on your eCommerce store.
25. Host a webinar about your products or services and make signing up a requirement for viewing your webinar.
26. Host a contest and create a landing page with a required email sign up as a requirement for entry!
27. Ensure your homepage (your most viewed page) has a clear opt-in incentive to drive the growth of your subscriber’s list.
28. Create a specific landing page for your social media links with a clear opt-in at the top of the page.
This will help grow your social media traffic into email subscribers.
29. Post about your exclusive newsletter content on social media and ask your subscribers to sign up.
You can add these types of social media posts into your strategy in various posts throughout the month to reach more viewers that may not see your posts with the algorithms.
30. Collaborate with a similar brand or multiple brands with a competition or giveaway and share your entrant’s emails together.
(Providing your entrants know the terms of entry and that they will be subscribed to everyone’s list.) This will allow you to supercharge your list growth in a matter of a few days.
31. Offer your flash sales to your email subscribers only and clearly write on your opt-in box that only subscribers receive these types of updates.
32. Encourage your subscribers to share your content on social media or forward your content to a friend.
You can easily set this up by adding this to the footer of your email marketing campaigns and asking them to share or forward it.
33. Add opt-in email incentives to your email signature.
This will help convert your regular day to day email recipients into email subscribers on your list.
34. Add a clear opt-in call to action on all the guest blog posts you participate in.
35. Collect email addresses at offline events.
This could be at tradeshows to grow your segmented B2B list or via your shop counter where you ask customers face to face if they would like to be added to your list.
36. Host an event or workshop and ask people to RSVP with their email addresses.
37. Offer a discount or monetary amount off their order on their birthday for signing up.
38. Offer your subscribers more choices, like how many times they want to hear from you and what topics they are interested in learning about.
This will also help segment your list.
39. Add content upgrades to all of your blog posts like a bonus printable PDF they can use in their business.
40. Ask members of Facebook groups to message you if they would like your gated content.
41. Add an opt-in incentive to every page on your website.
This will help ensure that no matter what page your traffic lands on, they are presented with an opt-in incentive.
42. Add an exit popup to your website to encourage your traffic to sign up to receive a discount on your products.
This can be a really useful tool for eCommerce related websites.
43. Add social proof as to how many people have signed up to your website and are loving it!
44. Write your copy to your potential email subscribers as if you are talking to them one on one and make it personalised.
This will help build a stronger relationship with your subscribers and help you build trust and rapport with your prospects.
45. Add an opt-in to your eCommerce checkout so your buyers can automatically be added to your mailing list.
46. Have a clear anti-spam policy.
Include copy such as “We have an anti-spam policy and your email is safe. We will never give your information to any third party.”
47. Add your email opt-in to all of your bios on social media.
14 Types of Video to Add to Your Content Marketing Strategy
Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, YouTube, is now is the second largest search engine on the web and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018.
Video content is a vital tool in marketing today as 64% of all internet traffic globally is video consumption and shoppers are who view a product video are 174% more likely to purchase with statistics from Aberdeen, 2015, saying that marketers who use video grow revenue 49% faster than non-video users.
Below are my top types of video’s that you can add to your content marketing strategy.
1. Why Buy from Us Video
A pretty self-explanatory video to create, instead of writing on your website why people should buy from you, create a video about it!
2. Hello from Us/About Us Video
Another pretty self-explanatory video to create, instead of having just text about you on your “About Us” page why not create a video too and while you’re at it, add the video to your Facebook Business page cover photo section and YouTube channel as well! Triple win!
3. Post Opt-in Thank You Video
When people subscribe to your list, direct them to a landing page with a ‘thank you video’ and let them know what to expect from your newsletter in the future.
4. Post Purchase Thank You Video
Another pretty self-explanatory video to create, once someone has purchase from your website, direct them to a landing page with a thank you video! Get creative and create something memorable.
5. Product Unboxing Videos
Another pretty self-explanatory video to create, you can send an unboxing video to your customers a few days after they purchase, to increase excitement and show them what they can look forward to when they receive their package.
6. Education Videos
According to Animoto, 2015, 4 x customers would rather watch a video about a product than read about it!
7. Demonstration Videos
According to HubSpot, 4 in 5 consumers believe that demo videos are helpful.
8. Behind the Scene Videos
A pretty self-explanatory video to create, are great for sharing on social media, like Instagram stories, SnapChat or Facebook posts to take your audience behind the scenes to see how you work.
9. Customer Video Reviews
Are a great way to encourage video testimonials from your customers. You could execute this in your marketing plan by creating a landing page and offering your clients a $10 gift card if they send in a video review! To help your consumers do this, create a step by step instructions of what to do to record and upload it with their smart phone to ensure you get as many video reviews as possible.
10. Time Lapses
Are a great piece of video content to show your audience what you are doing. This could include a time lapse of your manufacturing process, packing orders, serving customers or a day in the office.
11. Interviews & Guest Videos
Another pretty self-explanatory video to create, use video to interview guests on your blog and utilise your videos across your website, social media and YouTube Channel.
12. How-to Videos
According to Adobe, 2015, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment) so why not create how-to videos for your products or services.
13. Social Proof Videos
Similar to the above customer video reviews, this video may include using social media influences to video the use of your products and uploading them to their social media pages to create social proof of your products.
14. Live Streams via Facebook Live or Instagram.
According to HubSpot, 2016, 45% of people watch more than an hour of Facebook or YouTube videos a week, so why not create more videos for potential prospects to watch.
26 Quick and Actionable Search Engine Optimisation Tips
Search Engine Optimisation is such an important aspect of gaining organic traffic to any website and according to Advanced Web Ranking, 2015, the first position on Google search results on desktop has a 34.36% click-through rate. With all Google users relying on search engines to help them solve their problems it’s important to add a search engine optimisation strategy to your online marketing mix.
To help, I have compiled this list of my top 26 SEO tips you can implement yourself.
1. Your website needs to be mobile friendly.
It doesn’t matter how you have built your site or whether it is built on WordPress or WIX, it needs to be mobile responsive.
2. All of your text needs to be keyword targeted.
Keywords are the apple of search engine optimisations eyes! Keywords are crucial for getting your articles and content seen.
For example, if you are writing about dog characteristics for example and you want your articles to include keywords, focusing your article to include more targeted keywords like “French Bulldog characteristics” instead will help your search engine optimisation as the competition for the keyword “dog characteristics” against “French Bulldog characteristics” is much more competitive.
Adding your keywords to the following areas of your text or copy is also very important for optimisation, you can see some examples of places where you should be adding keywords below:
- The title of your post
- Your text paragraphs
- Your posts images (remember to write the name of your image as the name of your post title with keyword!)
3. All of your images need to be keyword targeted.
Make sure all of your images include your specific keywords in the description and that the keyword is also placed in the descriptions and title of your image settings in your website. If you have an image in a blog post about SEO Tips, name the photo “seo-tips.JPG” instead of the name/number your computer will automatically save the file as.
4. Increase your website load speed.
This is HUGE. Google does not like slow sites… You can test your speed times HERE - (they will test your mobile and desktop sites and advise you of improvements to make.)
5. Use Google’s Keyword Planner.
Google’s Keyword Planner is a phenomenal tool for generating your contents keywords and seeing how competitive on the web they are. Researching your keywords, allows you to know what keywords people are using to find your content and how competitive that keyword is. You can find the Keyword Planner HERE!
6. Set up Google Analytics on your website.
Setting up Google Analytics is one of the first tasks you should be doing on your website as well as monitoring and analysing your website's results. Google Analytics will identify your website's traffic, what devices your traffic is using, the country they are visiting from and the list goes on… There is SO MUCH value in terms of insights, of your visitors from Google Analytics.
7. Set up Google Search Console.
Google Console is a great tool to help you monitor and maintain your site's presence on Google! Setting up Google Search Console will help you understand how Google looks at your website and advises you what you can do to improve your websites search performance and ability.
8. Set up a Google My Business page.
Setting up a Google My Business Page is very beneficial for managing how your business information appears in Google and helps your customers find and contact you quicker! Google My Business also allows you to promote your brand and story, interact with customers through reviews and helps you find insights into how customers are searching for your business.
9. Don’t use images with text in place of text.
Google loves great text and unfortunately cannot read your images so for the best results always write your text and leave your images for representing your brand.
10. Don’t write your keyword too much, Google will flag it as spam.
Stay away from constantly dropping your keyword. Google will flag your site and penalise it if they find you are doing this.
For example, Potato is your keyword: “I love potatoes, potatoes give me so much joy that I constantly feel like a potato and it makes me want to eat more potatoes”. It’s too much potato haha - I don’t know why I chose potato but you get the picture.
11. Create a blog.
One of the best methods of gaining much better search engine optimisation is by creating a blog. It helps you become an authority on your topic and Google loves lengthy blog topics related to your business!
12. Write lengthy articles on your key topics.
As a rule of thumb, I never write less then 500 words for a blog post and I aim for 2,000+ words. Yes, it can be difficult, but with the amount of content currently on the internet these days, it is the longer more in-depth articles and posts that gain Google’s attention.
13. Write lengthy product descriptions.
Not only do lengthy more in-depth product descriptions help convert sales they also help your SEO capabilities. So, take your time writing killer product descriptions and give as much detail about your product and brand as possible.
Also as a tip, detailed and structured product descriptions help your site and sales if other e-commerce sites are selling your products – you want to stand out and convert those leads to sales!
14. Add headings and subheadings to your blog content.
Google likes to favour websites with articles with headings and subheadings and italics and bold text so get creative and segment your information. It is also more user-friendly for your readers to read your information.
15. Link your pages to other websites.
Link your website with important sites that relate to what you are talking about. The more you link, the more favourable Google can look at your website and content. Just like my posts, for example, you can see I link up with several other websites, I recommend or talk about in my articles to help viewers understand more about my content and also help my SEO. Double win!
16. Link your pages to other pages within your website.
After writing a blog post or an about page, for example, add other links to your writing to entice people to continue to click through and read more and more of your content.
For example, check out my blog post here about “15 Things You Can Do To Market Your Online Business For Free".
17. Use the YOAST SEO plugin.
WordPress’s search engine optimisation plugin, YOAST, is one of the most downloaded plugins of all times and there is certainly a reason for it! YOAST will make sure you are writing content to the best of your SEO capabilities with analysis of your work under each article! It will help you write more intuitively to your websites SEO needs and help you stand out in Googles search engine rankings!
18. Set up all of your social media pages.
Social media pages have a great impact on search engine optimisation. When you type Banaban Coconut Oil into Google you will see our page comes up with the results and with an impressive 4.8-star review out of 318 votes! It helps build that trust with your customers and also helps establish your brand and business in the online community too! Double win!
19. Use simple and clean URL’S.
Having clean URL’s is super important and something that needs to be a priority.
A clean URL example looks like this:
and a bad URL example looks like this:
20. Create EVERGREEN content.
Creating constant evergreen content is crucial to keep your sites SEO functioning. Evergreen content is content that will last on your site for years and is not typically like a news article that has an expiry of time on it. For example, this post is evergreen content because people can look at this post say in 2019 and still benefit from its purpose.
21. Analyse some of your page one competitor’s websites on google.
A great way of helping your SEO is to look at who out of your competitors are ranking above you and look at their chosen keywords.
For example, in the coconut oil industry, “Buy Coconut Oil” is a pretty specific keyword as someone in Google would write this when looking to “Buy Coconut Oil”. By adopting these keywords into your headings and page text it will help you crawl up the Google rankings ladder.
As an exercise, have a look at what your top five competitors are writing for their keywords and try and adapt them to your content.
22. Curate your sites search data and use keywords.
Research and curate your websites search data and utilise the information to compile a list of keywords to add to your keywords list.
Tip, if you don’t have a search function on your website, I would highly recommend getting one as it shows you what your audience is searching for on your site!
23. Invite your clients to leave Google reviews.
Google search engine loves Google reviews, so entice and encourage your customers to leave reviews. Another great way to encourage a lot of reviews is to offer a competition where they can win a prize or voucher for leaving a review if they like your product or service. We did this with the Banaban Virgin Coconut Oil Facebook Page and where able to generate over 318 reviews! Double win!
24. Access who is linking your page.
Using Google Webmaster Tools you can view who is linking to your pages and find out which articles, posts and pages are really working well for you.
25. Fix all of your broken links.
Something really important to keep on top of is fixing and checking is your website broken links. Here is a website that does it for free!
26. Conduct site audits regularly.
This is very important. Regularly conducting site audits helps you keep on top of your SEO game.
25 Actionable Tips to Supercharge Your Content Marketing Strategy
Content marketing is far beyond a few blog posts here and there. Content marketing in today’s digital age is about developing a unique mix of video, text and imagery, and creating super valuable pieces of content to build rapport and trust with your prospects and customers.
Along with creating a great content marketing strategy, using a content marketing funnel with paid and organic traffic and segmenting your content at precisely the right point in your customer's journey, will help your brand deliver the right content and information at precisely the right time.
While content marketing doesn’t always lead to direct sales, it helps build a relationship with your audience and a platform to position yourself as an authority in your niche. To help build your audience, assess your websites current conversion rate and optimise your website for the traffic your pieces of content will draw to your pages.
Below are 25 actionable tips to add to your content marketing strategy in 2018!
1. Try to create content that ranges from writing to visuals (photos and infographics), video and audio.
On your web pages display the same content in the above, multiple ways to cater to visual, kinaesthetic or audio people.
2. Create a content marketing strategy and stick to it.
3. Leverage user-generated content.
Seeking out the most influential people in your niche to create content for you, will not only help you create beautiful content but will also engage relevant traffic to your channels with influencer posts.
4. Write custom content for each webpage on your site.
5. Create evergreen content that is ageless and related to your core product offering.
6. Create an e-course as gated content for your website to help grow your subscriber’s list.
7. Create an eBook as gated content for your website to help grow your subscriber’s list.
8. Create a webinar as gated content for your website to help grow your subscriber’s list.
9. Create a Vlog as gated content for your website to help grow your subscriber’s list.
10. Create an extensive guide as gated content for your website to help grow your subscriber’s list.
11. Create a bundle of worksheets as gated content for your website to help grow your subscriber’s list.
12. Create a bundle of checklists as gated content for your website to help grow your subscriber’s list.
13. Create a research report as gated content for your website to help grow your subscriber’s list.
14. Create a bunch of downloadable bundles or a kit of gated content for your website to help grow your subscriber’s list.
15. Create an extensive recipe section as gated content for your website to help grow your subscriber’s list.
16. Create a range of free printable PDF’s as gated content for your website to help grow your subscriber’s list.
17. Develop a range of 10 flat lay images that represent your brand or service.
Add these to your website, social media, gated content or blogs for example.
18. If you manufacture a range of products or services, create an infographic of the process.
This can be used on a “how it’s made” webpage or in your product and services catalogue or your social media pages.
19. Take high quality “behind the scenes” images of your business to use as visuals on your website, catalogues, socials etc.
Take photos of your desk space, your team, your space, developing your products or services etc.
20. Start a podcast relating to your industry.
21. Create PowerPoint presentations, and multipurpose them to YouTube Videos, blog posts, seminar or talks and PDF downloads.
22. Write a white-paper about a specific problem in your industry that you can solve.
Include in-depth information in it and use statistics and information to showcase your experience or knowledge on the topic. Just remember, white pages are not for pitching a product, they are more for positioning yourself as an authority and educating your audience on solving a specific problem.
23. Are you launching a new product, service or have an exciting new update?
Write a press release and send it to as many media contacts as possible to help boost your audience reach.
24. Compile a list of memes relating to your business for your social media pages and add them to your social scheduler.
25. Compile a list of quotes that align with your brands messaging for your social media pages and add them to your social scheduler.
You can redesign them on a tool like Canva.com to suit your branding colours, or you can repost the original.
12 Actionable Tips for Improving your Website and its Pages
The goal of driving traffic to your website is to get them to complete an action. Whether it be, to sell a product, opt-in to your newsletter or fill out a form. Too many website developers, build sites to look pretty but fail to think about the overall goal of why you are leading traffic to your website.
According to Econsultancy, 2016, for every $92 spent acquiring customers, only $1 is spent converting them.Quite shocking, I know, but let me ask you this, how many times have you spent money running ads to drive traffic to your website without spending time or money to increase your conversion rates on your website?
Increasing conversion rates on your website could be by simply adding a shipping information page or a frequently asked questions page to answer a question that they might have that is preventing them from turning into a paying customer.
The following list is 12 actionable tips to include in your website and if you don’t have the suggested pages, create them and measure your lead generation and conversion rates to see how successful they have been in your online business.
1. Make sure your website and all of its pages are crystal clear with who you are and what you do.
(Don’t forget from blog posts and images, people can land on various pages apart from your homepage so ensure what you do really stands out.
2. Create a free online resource library. In a nutshell, creating a Free Online Resource Library is like building a password protected resource hub filled with exclusive free content for your subscribers.
You give your audience valuable content in exchange for their email address! Win Win!
3. Experiment with landing pages and A/B test how effective they are in your business.
My favourite tool for landing pages are LeadPages and Zipify Pages for eCommerce!
4. Create a page purely for social proof, reviews and testimonies.
5. Create a press page and add all of your press mentions into this page to show your authority on your industry!
6. Create a gallery page where you showcase all of the images of your product and service.
For eCommerce, this is great to show consumers your products in action in one long continuous scroll page.
7. Create a FAQ page to add value to both your business and your customers.
8. Create and customise a Thank You Page for your customers to land on after they opt-in or purchase from your website.
9. Create a Why Buy from Us Page and in dot points with plenty of imagery or a video, explain why people should buy from you.
10. Create a Shipping Information Page and ensure you include an estimated delivery time so your customers know what to expect when ordering from your store.
12. Add a Terms and Conditions page your website and clearly add it to the footer of your website.
22 Tips to Grow your Blog
Starting and growing a blog is a fantastic way to build a following, establish yourself as an authority and build engagement and rapport with your audience. Anyone can start a blog, and one of the key benefits of doing so is to attract and drive traffic to your content.
In the digital age of 2018, blogging is all about quality over quantity and creating evergreen content that is timeless and incredibly valuable to your audience. According to HubSpot, 2017, 53% of marketers say blog creation is their top inbound marketing priority.
The best way to grow your blog is to be consistent, create super valuable content for your readers and add content upgrades at the end of each post to encourage your readers to opt-in to your email subscriber’s list.
Before we begin, you can access my free marketing library filled with eBooks and checklists for online businesses and entrepreneurs here.
*Above is a perfect example of what you can add to your posts to encourage your readers to sign up to your list!
1. Start a blog!
Pretty self-explanatory, to grow a blog you need to start one. Creating a blog is a great way to engage with your audience and provide super valuable content for your prospects.
2. Set up a blog calendar to ensure you are writing and posting consistently.
Remember consistency is key!
3. Ensure all of your blog titles stand out and are engaging!
Tip, look at magazine covers for titles they use for ideas.
4. Ensure every blog has images or videos to break up content and create longer times spent on your page.
Don’t just write a long form blog post without anything to break it up, it will put your readers off.
5. Write at least 1 list blog post for your website or blog.
6. Write at least 1 Q&A blog post for your website or blog.
7. Write at least 1 article blog post for your website or blog.
8. Write at least 1 case study blog post for your website or blog.
9. Write at least 1 opinion article blog post for your website or blog.
10. Add at least 1 interview blog post for your website or blog.
11. Compile at least 1 round up article blog post for your website or blog.
12. Write at least 1 article using statistics relating to your industry in a blog post for your website.
13. Create seven social media posts from one blog post by splintering each article.
You can do this by pulling the following types of content within the post, creating an image and scheduling it into your social media scheduler.
Direct headline – For example, the title of your post “Create and schedule 32 days of social media content in 1 day!”
Blind headline – For example, a subtitle from your post “Scheduling your social media will help you give you more time in your business to focus on other tasks, like email marketing!”
Quotes – For example, a quote from your blog post “The essence of social media is knowing your audiences and engaging them in something they love.”
Images – An image within your post!
Questions – For example, a question from your blog post “Do you have a problem with finding content to post on your social media?”
Statistics – For example, a statistic from your blog post “As of June 30, 2017, Facebook enjoys 2.01 billion monthly active users.”
14. Include a content upgrade in every blog post to increase your number of email subscribers.
15. Segment all of your content into an excel spreadsheet and sort all of your blog titles into categories with keywords.
This will help you identify your contents keywords and help you better write your blogs around these keywords. It will also help you build custom Facebook audiences on autopilot.
16. Once you post your new blog article, post it on social media and repost it within 1 week, 2 weeks and 8 weeks.
This will help your audience see it better through algorithms and continue to drive traffic to your archived posts.
17. If you are using a program like CoSchedule, set up social queue to promote your old evergreen posts.
18. Link all of your best posts in your new posts you place on your blog.
19. Link any other relating blog posts to your new posts on your blog.
20. Finish every blog post with a clear call to action!
21. Turn all of your blog content into Vlog content for posting on your YouTube Channel.
22. Use push notifications to send up blog content updates to your audience.
131 Actionable Tips to Improve and Grow your Social Media Channels
There have never been more ways to engage and connect with your customers online. However, it can be challenging to keep up with the increasing amounts of social media changes and adopting more channels in your business. According to HubSpot, 1/3 of the world uses social networks regularly.Engaging on social media regularly is only going to help your business or brand reach more potential prospects and develop a broader audience.
It is essential to create a social media strategy that defines what social media channel is right for you and use a mixture of engagement and seeker channels to relay your brand’s message. Within your strategy, it is vital to adopt an even level of social listening, social influencing, social networking and social selling. This ensures that your connecting with your audience on a proportional level and for example, not overselling or over influencing.
It is crucial to not only use social media but to keep your brands authenticity. If you are going to introduce automation into your social media mix, only use automation in social selling and influencing. Using bots to engage with followers and with social listening can have damaging effects on your overall strategy.
Below is a list of 91 actionable tips to improve and grow your social media pages.
15 Must Have Social Media Marketing Tips for Business
1. According to Cochedule.com, after ten studies they went through, they have determined that the winning combination for how often to post on social media per day is:
15 Twitter updates
1-2 Facebook posts
1 LinkedIn post (4 a week if not possible!)
9 Pinterest pins
2 Google+ posts
2. Implement and schedule a full month of social media posts. My favourite scheduling tools to use is CoSchedule, Plann and Preview!
3. Don’t go for large follower counts, focus on engagement.
4. Add value first and sell later!
5. Use the same photo on all of your accounts!
6. Ensure you respond to all comments on all channels.
7. Engage with your audience as much as you influence; this is such an important part of social media that most people fail to do.
8. Across all of your channels offer competitions, freebies and promotions to continually get your audience coming back for more.
9. Take people behind the screens of your business and show them how you operate, your culture and why your brand is so special.
10. Go through every single channel and clean them up. Add cohesive images, consistent bios with added value and a call to action with every profile.
11. Think about what types of challenges you can run on social media and implement them! They could be a 7-day healthy eating challenge or 30 days of blog writing challenge for example.
12. Create polls to increase engagement on your pages!
13. Only use automation in social media for social selling and social influencing, it can look really disingenuous if you are using bots for social networking and social listening.
14. Start a Meetup group in your area on meetup.com and engage with like-minded people.
15. Create an online competition or giveaway.
How to Use Facebook for Business: 12 Facebook Marketing Tips to add to your Social Media Strategy
1. Create a Facebook group for your brand or business.
2. Network in other Facebook business groups.
3. Ensure you have an active Facebook Business Page.
4. Audit your Facebook page and look back at the last ten posts.
Determine whether or not you have an even balance of social listening, social influencing, social networking and social selling, take notes and amend in your social media plan.
5. Check your Facebook pages critical information such as bio, address, phone number etc. and ensure everything is correct and up to date.
6. Experiment with Facebook Live and ensure you have clear Call to Action for your audience to take.
7. Link your personal profile to your business page.
8. Link your business page to your website.
9. Create a cover photo that has a clear Call to Action and utilise your button!
10. Make sure your posts are 80% value and 20% business!
11. Pin your most popular or information content with a clear call to action on the top of your feed.
12. Create a custom Facebook tab that leads to a specific landing page.
This can be a great opt-in incentive to drive your subscriber rates for anyone that visits your Facebook page.
16 Actionable Tips to Grow and Improve your Pinterest Account
Pinterest is one of the fastest growing social media marketing trends in today’s digital age. Pinterest’s seeker platform is much like YouTube and Google, being that it is more of a search engine within itself for people looking for information. Using imagery, Pinterest’s platform is best utilised for social influencing and social selling with 71% of Pinterest users being women.
Pinterest now has more than 150 million monthly active users with 80 million Pinterest users living outside of the U.S. According to Hootsuite, 87% of Pinners have purchased a product because of Pinterest.
From B2B to B2C, there are a number of goals you can pursue using Pinterest —from driving web and foot traffic to increasing visibility with influencers and consumers. If you haven’t already set up an official Pinterest for Business account, set one up and start using Pinterest in your daily social media marketing mix.
Below are 16 actionable tips to grow and improve your Pinterest account!
1. Ensure you have an active Pinterest Page and try and pin at least 9-10 pins every day!
2. Verify your page as a business account.
You will be able to analyse and view metrics that you can measure your Pinterest performance with.
3. Add keywords to your name so you can be found easier!
Much like Google and YouTube, using keywords in Pinterest is valuable for your content to be found.
4. Ensure you have a great bio with exactly what you do and a clear call to action.
You only have a few words to explain about yourself so make it count!
5. Make sure your first board is made for your websites content only.
Your first board should include all of the content from your own website before you create boards with other user’s pins.
6. Pin as much as you can every day, if you are wanting to pin 50-100 pins a day, you can always batch your Pinterest pins and use a scheduler like Board Booster or Tailwind.
7. Set up rich pins and design your pins to match your branding.
8. Create board covers that look cohesive with your branding and your pins.
9. Ensure all of your blog articles have a pin image so users can pin your content to their Pinterest boards.
10. For you blog articles create 4-5 Pinterest Images and use them throughout your blog post to test which ones perform better on Pinterest.
11. Design captivating pins and don’t just upload pictures.
Add text to explain what your content is about and help you stand out more.
12. Make sure your posts are 80% other valuable pins and 20% are from your own site.
13. Follow other creatives in your niche!
14. Create tall pins for your boards, rather than horizontal ones.
Tall pins take up more real estate in Pinterest feeds and are much more likely to stand out!
15. Create a collaborative board relating to your niche!
16. Join group boards and participate in them often to expand your reach.
13 Helpful Tips and Tricks for Your Instagram Page
Instagram is an interesting hybrid mix of an engagement and seeker channel. With the boom of Instagram advertising, Instagram stories and now the capability to follow hashtags it’s a great time to utilise Instagram for your business.
To gain the most from using Instagram for your business, start by setting up an Instagram business account and setting goals for how you want to use Instagram to boost your business. It could be to drive more conversion, gather more email opt-ins or engage with more prospects.
Then create an Instagram content strategy and determine how you will stand out and be creative using Instagram for your business. A great way to create a beautifully curated Instagram feed is to use an Instagram feed planner for your business such as Preview. These types of programs allow you to plan, schedule and analyse the results of your Instagram feed quickly and easily and gives you more time to focus on other aspects of your business.
Below are 13 helpful tips and tricks for utilising Instagram in your business.
1. Ensure you have an active Instagram Page. Using a feed scheduler like Preview or Plann will help you schedule your content in bulk.
2. Create a cohesive Instagram page and pick a palette that matches your branding.
3. Research the best hashtags for your business.
4. Write more engaging captions by asking questions to start a discussion.
5. Use Instagram stories to promote your brand as much as you can.
6. Create a strategy to deliver private content to your story followers; this could include freebies or downloadable’s that only your viewers can access.
7. Encourage your viewers to engage with you and reply to your stories.
Where possible ask questions and request replies.
8. Instagram stories are great for flash sales and offering exclusive discounts.
Promote on your stories that this is where you will offer flash sales, giveaways etc.
9. Audit your Instagram page and look back at the last ten posts.
Determine whether or not you have an even balance of social listening, social influencing, social networking and social selling, take notes and amend in your social media plan.
10. Check your Instagram pages bio and ensure everything is correct and up to date.
Do you have a clear Call to Action for prospects?
11. Write a list of potential and relevant influences to reach out too.
12. Do you have an eCommerce based business or selling your services online? Create a shoppable Instagram page using an app like ‘Shoppable Instagram Galleries’ on Shopify.
It will create a shoppable Instagram gallery for you for customers to purchase directly from. https://apps.shopify.com/instagram-photos?rating=1#reviews
13. Every day, try to say hi to new followers on their posts.
It will help build your engagement.
7 Actionable Tips to Get Your Brand Started on YouTube
YouTube is the number one place for creating and sharing video content in today’s digital age. YouTube’s seeker platform is much like Pinterest and Google, being that it is more of a search engine within itself for people looking for information. Using video, YouTube’s platform is best utilised for social influencing and social selling with now over 1 billion users, almost one-third of all people on the internet using YouTube; it’s a great place for connecting with your audience.
Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, YouTube, is now is the second largest search engine on the web and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018.
Below are 7 simple and actionable tips to get you started on YouTube.
1. Create a YouTube Channel for your business.
Setting up a YouTube Channel only takes a few minutes and while this may seem like a very basic tip, often starting is the hardest part of trying something new.
2. Create a header and channel icon that reflects your branding.
It’s important to create a cohesive brand across all of your social media and digital channels.
3. Research specific keywords and add them to your video title, description and tags.
Like writing blog posts, search engine optimisation is not only important on your website but crucial on your social media channels as well.
4. Create consistent branded thumbnails for all of your videos.
This will help your viewers easily identify your videos and ensure your branding is cohesive across all platforms.
5. Create a custom URL for your channel.
This can be done by simply following these instructions here https://support.google.com/youtube/answer/2657968?hl=en
6. Upload your videos as vlogs to your website.
This is such a great way to repurpose content for your content marketing strategy. You can add vlogs to your blog posts or even create a new webpage with a library of how-to and demonstration videos using your products.
7. Create a video schedule and stick to it! Consistency is the key to YouTube.
For the best results, create a video schedule and keep yourself accountable. A great way to let your audience know when to expect your videos is to advise them at the end of your videos or in your channel bio with a clear call to action.
Below are my 12 top types of video’s that you can film for your YouTube channel and repurpose on your website.
1. Why Buy from Us Video, a pretty self-explanatory video to create, instead of writing on your website why people should buy from you, create a video about it!
2. Hello from Us/About Us Video, another pretty self-explanatory video to create, instead of having just text about you on your “About Us” page why not create a video too and while you’re at it, add the video to your Facebook Business page cover photo section and YouTube channel as well! Triple win!
3. Post Opt-in Thank You Video, when people subscribe to your list, direct them to a landing page with a ‘thank you video’ and let them know what to expect from your newsletter in the future.
4. Post Purchase Thank You Video, another pretty self-explanatory video to create, once someone has purchase from your website, direct them to a landing page with a thank you video! Get creative and create something memorable.
5. Product Unboxing Videos, another pretty self-explanatory video to create, you can send an unboxing video to your customers a few days after they purchase, to increase excitement and show them what they can look forward to when they receive their package.
6. Education Videos, according to Animoto, 2015, 4 x customers would rather watch a video about a product than read about it!
7. Demonstration Videos, according to HubSpot, 4 in 5 consumers believe that demo videos are helpful.
8. Behind the Scene Videos, a pretty self-explanatory video to create, are great for sharing on social media, like Instagram stories, SnapChat or Facebook posts to take your audience behind the scenes to see how you work.
9. Customer Video Reviews are a great way to encourage video testimonials from your customers.
You could execute this in your marketing plan by creating a landing page and offering your clients a $10 gift card if they send in a video review! To help your consumers do this, create a step by step instructions of what to do to record and upload it with their smart phone to ensure you get as many video reviews as possible.
10. Time Lapses are a great piece of video content to show your audience what you are doing.
This could include a time lapse of your manufacturing process, packing orders, serving customers or a day in the office.
11. Interviews & Guest Videos, another pretty self-explanatory video to create, use video to interview guests on your blog and utilise your videos across your website, social media and YouTube Channel.
12. How-to Videos, according to Adobe, 2015, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment) so why not create how-to videos for your products or services.
6 Ways to Use SnapChat for Business
According to Statista, Snapchat has 173 million daily active users and, 52% of those Snapchat users are under the age of 25. Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, Snapchat is one of the fastest-growing social networks, and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018.
With the launch of snap ads (a 10-second video ad that includes the option to provide more information to users who swipe up, according to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms. If you’re not quite ready to test out advertising on Snapchat; you can begin with my top 6 ways to use Snapchat for your business!
1. Create a SnapChat account for your business.
2. Use SnapChat for one-of-a-kind events, product launches, trade shows or business trips. It will help your audience see an authentic view of your business life.
3. Develop a strategy to deliver private content to your businesses snapchat followers, this could include freebies or downloadable’s that only your viewers can access.
4. Add your SnapChat username in all of your social media and website bios so you can easily be found.
5. Encourage your viewers to engage with you and reply to your stories.
Where possible ask questions and request replies.
6. SnapChat is great for flash sales and offering exclusive discounts.
Promote on your stories that this is where you will offer flash sales, giveaways etc.
17 Actionable Tips to Raise Your Profile on LinkedIn
LinkedIn is a professional social media platform for showcasing your expertise, building your brands presence and finding like-minded people to connect with. You can create a profile that highlights your professional story, describes your skills and attributes and builds trust with your peers.
You can develop a LinkedIn company page and boost your companies brand, message and story. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.
As of 1st of January 2018, there were recorded 250 million total monthly active LinkedIn users. Below are my following top 17 actionable tips to raise your profile on LinkedIn.
1. Customise your profiles URL.
2. For service based businesses, add a ProFinder Badge to your website so people can view how many recommendations you have and can also find your services via ProFinder.
3. Create a LinkedIn Company Page for your business.
You can develop a LinkedIn company page and boost your companies brand, message and story.
4. Promote your company page in as many places as possible.
For example, adding links to emails, blog posts and websites and encouraging people to follow it.
5. Publish your best and most engaging content on your company and personal page.
6. Share any case studies, success stories and inspiration to help build your profile in LinkedIn.
7. Create a LinkedIn Group for your audience and inspire them with content that will help build their skills.
8. Join LinkedIn groups relating to your industry and actively engage with members.
9. Add your LinkedIn page and Company Page follow and share buttons on your website.
10. Ensure all of your text is SEO friendly so you are easily found in LinkedIn’s search function for key terms in which you would like to be associated with.
11. Use keywords in your headline.
Your headline is the first thing people will see when they go to your profile, so make it count!
12. Ask your connections for endorsements and reviews.
13. Ask for recommendations.
The easiest way is to write a list of all of your LinkedIn connections you have directly worked with, and ask them to write a recommendation. Another good way is too write recommendations for your colleagues first and increase the odds that they will return the favour.
14. Write a killer summary and remember to edit, edit, edit!
LinkedIn isn’t the platform for typos and grammatical errors.
15. Personalise your invitations to connect with people.
16. Create custom links for your online text and add keywords when you customise it!
17. Rearrange your profile to showcase your most extensive and highlighting information first.
Top 20 Twitter Tips for Business
Twitter much like Facebook is a major engagement channel and best used for social listening, social influencing and social networking. Twitter is a social platform that allows you to Tweet up to 140 characters to your followers.
- Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
- Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
- LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
- Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
- YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.
Below are my following top 20 Twitter tips for business!
1. Create a Twitter page for your business.
2. Create a username that identifies and brands your business.
3. Write a captivating bio that clearly defines what you do.
4. Ensure you include a link in your bio copy and not just in the URL section.
5. Use your header as a place to put a promotional image about your brand.
6. Host your own Twitter chat and participate in them!
7. Tweet more frequently! According to CoSchedule.com Tweeting up to 15 times per day can increase your visibility.
Keep an eye on your analytics however and monitor if it is worth putting more time into something that may not be working.
8. Follow your favourite influencers and use Twitter lists so you never miss an update.
9. Ensure you only stick to two hashtags per post on Twitter!
10. Tweet helpful advice and tips to stand out on Twitter.
11. Pin Tweets to the top of your profile to receive more retweets.
12. Don’t start Tweets with an @ symbol!
13. Increase click throughs by adding your link 25% of the way into your Tweet.
14. Use visual images in your Tweets to add a touch of personality and encourage higher Tweet engagement rates.
15. Ask questions to engage with your audience and turn Tweets into conversion starters.
16. Encourage users to follow you by hosting competitions, offering discounts and posting exclusive content.
17. Engage with your audience, share other members tweets and comments and create conversions.
After all, Twitter is another social media platform for networking, not just influencing.
18. Change the visual branding of your Twitter account to stand out and showcase your brand and offering.
19. Encourage your website traffic to follow you on Twitter.
20. Create a specific Twitter landing page to introduce people to your business!
As Twitter only allows 160 characters for your bio, setting up a specific and targeted Twitter landing page is a great way to show people what you do, details about your business or service, what you Tweet about and a clear call to action!
13 Tips to Include in your Paid Traffic & Customer Acquisition Strategy
Paid traffic and customer acquisition marketing is about researching where your customers are hanging out online and engaging with them through various pieces of content to move them down the customer journey funnel.
A customer’s journey starts with creating awareness before moving to the evaluation stage and lastly, creating a conversion. These series of actions in a customer’s journey are more than just driving traffic to a website. This system is about building a relationship with your consumers as you move them along your paid traffic funnel.
There are three campaigns you can run to cold, warm and how traffic that have a specific objective or goal:
- Introduce your business to people in your market who have never heard of you before (indoctrination) – this could be a blog post about a particular topic in your niche.
- Converting a site visitor to a lead (acquisition) – you can generate leads by having your cold traffic take action such as opting-in to your email subscribers list or buy seller a low dollar offers to prospects.
- Selling a high dollar product to your best, repeat customers (monetisation) – these customers will generally come from your email subscribers list after you have built a relationship and rapport with them.
The following 13 tips are ways to help build your paid traffic and customer acquisition strategy:
1. Research where your customers are hanging out online, you will want to be present there so you can engage with them.
For example, your audience may be hanging out on Facebook, Instagram and YouTube, so these are the platforms where you would use paid advertising.
2. Research your customers and create a ‘customer avatar’ for each.
Include the following information and make as many as you have to for the different demographics of your customers.
- Marital Status
- Income & Occupation
- Specific interests like, books, blogs, authority figures
3. Ensure Facebook Pixel is set up on your website.
4. Create a list of all the pain points your target audience have and how you can help overcome them.
5. Create a list of cold traffic offers you could create to engage with your cold audience (people who do not know you) to build trust.
For example, blog posts, lead magnets or a webinar.
6. Create a list of warm traffic offers you could create to engage with your warm audience (people who have opted-in for your lead magnet for example, but haven’t bought form you yet) to acquire customers.
For example, this could be a low dollar offer or a flash sale.
7. Prepare a plan for your hot traffic (these are people who have bought from you before!)
Keep in mind you will want to increase their value as a customer or get them to buy again. A hot traffic strategy could include an automated customer win back campaign via email or retargeting ads.
8. Use Facebook Custom Audiences to build segmented audiences for each category of content you have on your website.
For example, if you blog about various aspects of digital marketing choose keywords for each topic such as SEO, Content Marketing or Blogging etc. and create a custom audience for each. That way, every time someone visits your page you will populate them on your Facebook custom audience and be able to retarget products to them that they might be interested in down the track.
9. Create a list of ad copy and creative images to A/B test.
Don’t forget that you can also use video for ads!
10. Test an ad on Twitter!
Twitter is very similar to Facebook, being that you can reach almost any market!
11. If you are more of a B2B orientated business, why not try advertising on LinkedIn?
It is more expensive to advertise on LinkedIn, but if you are selling wholesale for example or looking to acquire new clients for your service based business it can be really valuable.
12. If you are looking to obtain more sales, try Google AdWords.
Google AdWords are catching people in the moment, when they are actively looking for a solution.
13. Test retargeting ads on YouTube!
YouTube is a great platform for retargeting or running traffic to cold audiences.
9 Powerful Branding Tips to Excel Your Online Business
Branding is the way we communicate with our customers, differentiate from our competitors and is how we create a name for ourselves in a world full of businesses and services.
When creating your brand, it’s crucial to think about everything from your logo, to your website, colour scheme, writing style and overall look and feel. Creating a rock-solid brand strategy at the inception of your business will help set you up for growth and success.
Creating a brand is not just about the visual appeal of your business but is also about the tone in which you will speak to your consumers and how your audience will recognise you.
It is essential through your branding to create value, be consistent and to be authentically you.
The following 9 tips are ways to help build your branding and overall brand strategy in the right direction.
1. Ensure your business has a ‘Unique Selling Proposition’ (USP) and if not create one.
2. Write down all of your brands beliefs and values and stick to it, make sure you add this to your website ‘about me’ page as well.
3. Empower all of your employees to become your brand ambassadors and encourage them to promote your products and or services.
4. Re-evaluate your brand identity and ensure your colours, fonts and images are cohesive and appealing to your target audience.
5. Ensure your business cards are current and up to date and if you don’t have any, organise them!
6. Ensure your email signature clearly defines who you are and what you do. If possible, ask a designer to create you a custom one which will help you stand out in your emails.
7. This is the year for professional headshot's! Invest in some headshot's to take your branding to the next level.
8. Evaluate all of your digital stationary including your quotes, invoices, newsletter header and footers and letterhead and adjust accordingly to suit your branding and consistency of your online channels.
9. Confirm that your email address is a personalised email address and if it is not, create one.
6 Personal Development Tips to Improve the Quality of Your Life
Personal development is fundamentally about becoming the best you can be and growing to your true potential. In your personal life and in business, personal growth should be your number one priority and developing a strategy to work towards this should be a daily task you add to your calendar.
Whether you spend your time identifying specific strengths you have and commit to getting better at them or spend more time developing yourself as a person than as a manager, your personal development is your responsibility and 100% entirely up to you.
The key to personal development is drive and discipline. It takes both attributes to ignite your personal development and to improve your attitude, way of thinking and your life in general.
The below six tips are ways in which you can grow and achieve great success not only in business but your personal life as well.
1. Make your own development your number 1 priority.
2. Set aside a few hours every week to learn something new.
This could be about a particular topic you want to gain more knowledge from. Enrol in a course or read a book to help gain this knowledge to help in your business.
3. Embrace change in every aspect of your life and business.
4. Read more and consume TV less.
5. While you’re working, listen to audio books or podcasts!
6. Define your goals for the year and break them up into quarterly and monthly goals.
Having your larger goals broken down into smaller action steps will help you keep on track with all the tasks you need to complete to achieve those goals.
11 Actionable Tips to Increase Productivity in Your Business
Do you ever feel like there is never enough time in the day to get everything done? Is your inbox constantly filling up with emails and you haven’t even begun to make a dent in your seven page to do list? Welcome! To the story of my life! Haha!
You see, for all business owners, this somewhat feels like a regular day at the office, and we often feel that there are just not enough hours in the day to finish everything.
This is why I have compiled this list of 11 actionable items you can do to increase your productivity and systemise your working schedule and to help make the most of your precious time.
1. Create templates for your emails so you can save time on writing repeated emails daily.
2. For service based businesses, systemise your services to increase your productivity and give a seamless customer experience.
This could include getting paid and sending your contracts/agreements to your clients.
3. Create an operations manual for every task or service in your business to ensure you stick to everything you need to do for that particular service.
This will also help you immensely if you have to hire staff and need to educate them on how to do particular things.
4. Create a routine for everything you do often and stick to it!
5. Automate as much of your business as possible.
This includes your emails, social media and daily jobs. Automation is key to productivity!
6. Automate all of your social influencing and social selling posts so you can focus on more product tasks in your business.
7. Batch all of your tasks so you can accomplish more in the day.
This could be writing ten blog posts for next month instead of one every three days.
8. Plan everything you need to do for the entire week, first thing, every Monday morning.
It will help you prepare for the week and set you a big list of tasks you need to finish. I like to keep a digital version as well as a one-day to a page planner where I write everything down and keep for record to see what I have accomplished in the last month.
9. Cap your business meetings to 15 minutes maximum and try your best to stick with it.
10. Outsource any tasks that can be delegated and focus your efforts on what you do best as a business.
11. Time block your tasks.
This basically means allocating a certain number of hours in your diary to focus on one specific task and executing it.