| Brynley King

25 Actionable Tips to Supercharge Your Content Marketing Strategy

Content marketing is far beyond a few blog posts here and there. Content marketing in today’s digital age is about developing a unique mix of video, text and imagery, and creating super valuable pieces of content to build rapport and trust with your prospects and customers.

 

Along with creating a great content marketing strategy, using a content marketing funnel with paid and organic traffic and segmenting your content at precisely the right point in your customer's journey, will help your brand deliver the right content and information at precisely the right time.

 

While content marketing doesn’t always lead to direct sales, it helps build a relationship with your audience and a platform to position yourself as an authority in your niche. To help build your audience, assess your websites current conversion rate and optimise your website for the traffic your pieces of content will draw to your pages.

 

Below are 25 actionable tips to add to your content marketing strategy in 2018!

 

 

1. Try to create content that ranges from writing to visuals (photos and infographics), video and audio.

On your web pages display the same content in the above, multiple ways to cater to visual, kinaesthetic or audio people.


 
2. Create a content marketing strategy and stick to it.


 
3. Leverage user-generated content.

Seeking out the most influential people in your niche to create content for you, will not only help you create beautiful content but will also engage relevant traffic to your channels with influencer posts.


 
4. Write custom content for each webpage on your site.


 
5. Create evergreen content that is ageless and related to your core product offering.


 
6. Create an e-course as gated content for your website to help grow your subscriber’s list.
 


7. Create an eBook as gated content for your website to help grow your subscriber’s list.
 


8. Create a webinar as gated content for your website to help grow your subscriber’s list.
 


9. Create a Vlog as gated content for your website to help grow your subscriber’s list.
 


10. Create an extensive guide as gated content for your website to help grow your subscriber’s list.
 


11. Create a bundle of worksheets as gated content for your website to help grow your subscriber’s list.
 


12. Create a bundle of checklists as gated content for your website to help grow your subscriber’s list.
 


13. Create a research report as gated content for your website to help grow your subscriber’s list.
 


14. Create a bunch of downloadable bundles or a kit of gated content for your website to help grow your subscriber’s list.
 


15. Create an extensive recipe section as gated content for your website to help grow your subscriber’s list.
 


16. Create a range of free printable PDF’s as gated content for your website to help grow your subscriber’s list.
 


17. Develop a range of 10 flat lay images that represent your brand or service.

Add these to your website, social media, gated content or blogs for example.
 


18. If you manufacture a range of products or services, create an infographic of the process.

This can be used on a “how it’s made” webpage or in your product and services catalogue or your social media pages.
 


19. Take high quality “behind the scenes” images of your business to use as visuals on your website, catalogues, socials etc.

Take photos of your desk space, your team, your space, developing your products or services etc.
 


20. Start a podcast relating to your industry.


 
21. Create PowerPoint presentations, and multipurpose them to YouTube Videos, blog posts, seminar or talks and PDF downloads.


 
22. Write a white-paper about a specific problem in your industry that you can solve.

Include in-depth information in it and use statistics and information to showcase your experience or knowledge on the topic. Just remember, white pages are not for pitching a product, they are more for positioning yourself as an authority and educating your audience on solving a specific problem.
 


23. Are you launching a new product, service or have an exciting new update?

Write a press release and send it to as many media contacts as possible to help boost your audience reach.


 
24. Compile a list of memes relating to your business for your social media pages and add them to your social scheduler.


 
25. Compile a list of quotes that align with your brands messaging for your social media pages and add them to your social scheduler.

You can redesign them on a tool like Canva.com to suit your branding colours, or you can repost the original.

 

Leave a comment