| Brynley King
Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, YouTube, is now is the second largest search engine on the web and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018.
Video content is a vital tool in marketing today as 64% of all internet traffic globally is video consumption and shoppers are who view a product video are 174% more likely to purchase with statistics from Aberdeen, 2015, saying that marketers who use video grow revenue 49% faster than non-video users.
Below are my top types of video’s that you can add to your content marketing strategy.
1. Why Buy from Us Video
A pretty self-explanatory video to create, instead of writing on your website why people should buy from you, create a video about it!
2. Hello from Us/About Us Video
Another pretty self-explanatory video to create, instead of having just text about you on your “About Us” page why not create a video too and while you’re at it, add the video to your Facebook Business page cover photo section and YouTube channel as well! Triple win!
3. Post Opt-in Thank You Video
When people subscribe to your list, direct them to a landing page with a ‘thank you video’ and let them know what to expect from your newsletter in the future.
4. Post Purchase Thank You Video
Another pretty self-explanatory video to create, once someone has purchase from your website, direct them to a landing page with a thank you video! Get creative and create something memorable.
5. Product Unboxing Videos
Another pretty self-explanatory video to create, you can send an unboxing video to your customers a few days after they purchase, to increase excitement and show them what they can look forward to when they receive their package.
6. Education Videos
According to Animoto, 2015, 4 x customers would rather watch a video about a product than read about it!
7. Demonstration Videos
According to HubSpot, 4 in 5 consumers believe that demo videos are helpful.
8. Behind the Scene Videos
A pretty self-explanatory video to create, are great for sharing on social media, like Instagram stories, SnapChat or Facebook posts to take your audience behind the scenes to see how you work.
9. Customer Video Reviews
Are a great way to encourage video testimonials from your customers. You could execute this in your marketing plan by creating a landing page and offering your clients a $10 gift card if they send in a video review! To help your consumers do this, create a step by step instructions of what to do to record and upload it with their smart phone to ensure you get as many video reviews as possible.
10. Time Lapses
Are a great piece of video content to show your audience what you are doing. This could include a time lapse of your manufacturing process, packing orders, serving customers or a day in the office.
11. Interviews & Guest Videos
Another pretty self-explanatory video to create, use video to interview guests on your blog and utilise your videos across your website, social media and YouTube Channel.
12. How-to Videos
According to Adobe, 2015, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment) so why not create how-to videos for your products or services.
13. Social Proof Videos
Similar to the above customer video reviews, this video may include using social media influences to video the use of your products and uploading them to their social media pages to create social proof of your products.
14. Live Streams via Facebook Live or Instagram.
According to HubSpot, 2016, 45% of people watch more than an hour of Facebook or YouTube videos a week, so why not create more videos for potential prospects to watch.