| Brynley King

131 Actionable Tips to Improve and Grow your Social Media Channels

There have never been more ways to engage and connect with your customers online. However, it can be challenging to keep up with the increasing amounts of social media changes and adopting more channels in your business. According to HubSpot, 1/3 of the world uses social networks regularly. Engaging on social media regularly is only going to help your business or brand reach more potential prospects and develop a broader audience.


It is essential to create a social media strategy that defines what social media channel is right for you and use a mixture of engagement and seeker channels to relay your brand’s message. Within your strategy, it is vital to adopt an even level of social listening, social influencing, social networking and social selling. This ensures that your connecting with your audience on a proportional level and for example, not overselling or over influencing.


It is crucial to not only use social media but to keep your brands authenticity. If you are going to introduce automation into your social media mix, only use automation in social selling and influencing. Using bots to engage with followers and with social listening can have damaging effects on your overall strategy.


Below is a list of 91 actionable tips to improve and grow your social media pages.



15 Must Have Social Media Marketing Tips for Business




1. According to Cochedule.com, after ten studies they went through, they have determined that the winning combination for how often to post on social media per day is:


15 Twitter updates

1-2 Facebook posts

1 LinkedIn post (4 a week if not possible!)

9 Pinterest pins

2 Google+ posts



2. Implement and schedule a full month of social media posts. My favourite scheduling tools to use is CoSchedule, Plann and Preview!



3. Don’t go for large follower counts, focus on engagement.



4. Add value first and sell later!



5. Use the same photo on all of your accounts!



6. Ensure you respond to all comments on all channels.



7. Engage with your audience as much as you influence; this is such an important part of social media that most people fail to do.



8. Across all of your channels offer competitions, freebies and promotions to continually get your audience coming back for more.



9. Take people behind the screens of your business and show them how you operate, your culture and why your brand is so special.



10. Go through every single channel and clean them up. Add cohesive images, consistent bios with added value and a call to action with every profile.



11. Think about what types of challenges you can run on social media and implement them! They could be a 7-day healthy eating challenge or 30 days of blog writing challenge for example.



12. Create polls to increase engagement on your pages!



13. Only use automation in social media for social selling and social influencing, it can look really disingenuous if you are using bots for social networking and social listening.



14. Start a Meetup group in your area on meetup.com and engage with like-minded people.



15. Create an online competition or giveaway.




How to Use Facebook for Business: 12 Facebook Marketing Tips to add to your Social Media Strategy


According to Facebook.com, worldwide there are over 2.07 billion monthly active Facebook users for Q3 2017, which is a 16% increase year over year. If you are having any doubts about using Facebook for your business or brand, statistically, Facebook is too large to ignore.


While organic engagement is at an all-time low, Facebook is a great place to consider a cost-effective Facebook ad strategy like retargeting ads to warm and hot traffic. As a major engagement channel, it is also a great place to engage with your prospects and for social listening, social influencing and social networking.


If you are going to use Facebook organically, using a program like CoSchedule, is a great tool to post on your Facebook page and to promote your brand, but allows you to schedule posts for weeks or months in advance, so you can spend more time working on other aspects of your business.


1. Create a Facebook group for your brand or business.



2. Network in other Facebook business groups.



3. Ensure you have an active Facebook Business Page.



4. Audit your Facebook page and look back at the last ten posts.

Determine whether or not you have an even balance of social listening, social influencing, social networking and social selling, take notes and amend in your social media plan.



5. Check your Facebook pages critical information such as bio, address, phone number etc. and ensure everything is correct and up to date.



6. Experiment with Facebook Live and ensure you have clear Call to Action for your audience to take.



7. Link your personal profile to your business page.



8. Link your business page to your website.



9. Create a cover photo that has a clear Call to Action and utilise your button!



10. Make sure your posts are 80% value and 20% business!



11. Pin your most popular or information content with a clear call to action on the top of your feed.



12. Create a custom Facebook tab that leads to a specific landing page.

This can be a great opt-in incentive to drive your subscriber rates for anyone that visits your Facebook page.





16 Actionable Tips to Grow and Improve your Pinterest Account


Pinterest is one of the fastest growing social media marketing trends in today’s digital age. Pinterest’s seeker platform is much like YouTube and Google, being that it is more of a search engine within itself for people looking for information. Using imagery, Pinterest’s platform is best utilised for social influencing and social selling with 71% of Pinterest users being women.


Pinterest now has more than 150 million monthly active users with 80 million Pinterest users living outside of the U.S. According to Hootsuite, 87% of Pinners have purchased a product because of Pinterest.


From B2B to B2C, there are a number of goals you can pursue using Pinterest —from driving web and foot traffic to increasing visibility with influencers and consumers. If you haven’t already set up an official Pinterest for Business account, set one up and start using Pinterest in your daily social media marketing mix.


Below are 16 actionable tips to grow and improve your Pinterest account!



1. Ensure you have an active Pinterest Page and try and pin at least 9-10 pins every day!



2. Verify your page as a business account.

You will be able to analyse and view metrics that you can measure your Pinterest performance with.



3. Add keywords to your name so you can be found easier!

Much like Google and YouTube, using keywords in Pinterest is valuable for your content to be found.



4. Ensure you have a great bio with exactly what you do and a clear call to action.

You only have a few words to explain about yourself so make it count!



5. Make sure your first board is made for your websites content only.

Your first board should include all of the content from your own website before you create boards with other user’s pins.



6. Pin as much as you can every day, if you are wanting to pin 50-100 pins a day, you can always batch your Pinterest pins and use a scheduler like Board Booster or Tailwind.



7. Set up rich pins and design your pins to match your branding.



8. Create board covers that look cohesive with your branding and your pins.



9. Ensure all of your blog articles have a pin image so users can pin your content to their Pinterest boards.



10. For you blog articles create 4-5 Pinterest Images and use them throughout your blog post to test which ones perform better on Pinterest.



11. Design captivating pins and don’t just upload pictures.

Add text to explain what your content is about and help you stand out more.



12. Make sure your posts are 80% other valuable pins and 20% are from your own site.



13. Follow other creatives in your niche!


14. Create tall pins for your boards, rather than horizontal ones.

Tall pins take up more real estate in Pinterest feeds and are much more likely to stand out!



15. Create a collaborative board relating to your niche!



16. Join group boards and participate in them often to expand your reach.





13 Helpful Tips and Tricks for Your Instagram Page


Instagram is an interesting hybrid mix of an engagement and seeker channel. With the boom of Instagram advertising, Instagram stories and now the capability to follow hashtags it’s a great time to utilise Instagram for your business.


To gain the most from using Instagram for your business, start by setting up an Instagram business account and setting goals for how you want to use Instagram to boost your business. It could be to drive more conversion, gather more email opt-ins or engage with more prospects.


Then create an Instagram content strategy and determine how you will stand out and be creative using Instagram for your business. A great way to create a beautifully curated Instagram feed is to use an Instagram feed planner for your business such as Preview. These types of programs allow you to plan, schedule and analyse the results of your Instagram feed quickly and easily and gives you more time to focus on other aspects of your business.


Below are 13 helpful tips and tricks for utilising Instagram in your business.



1. Ensure you have an active Instagram Page. Using a feed scheduler like Preview or Plann will help you schedule your content in bulk.



2. Create a cohesive Instagram page and pick a palette that matches your branding.



3. Research the best hashtags for your business.



4. Write more engaging captions by asking questions to start a discussion.



5. Use Instagram stories to promote your brand as much as you can.


6. Create a strategy to deliver private content to your story followers; this could include freebies or downloadable’s that only your viewers can access.



7. Encourage your viewers to engage with you and reply to your stories.

Where possible ask questions and request replies.



8. Instagram stories are great for flash sales and offering exclusive discounts.

Promote on your stories that this is where you will offer flash sales, giveaways etc.



9. Audit your Instagram page and look back at the last ten posts.

Determine whether or not you have an even balance of social listening, social influencing, social networking and social selling, take notes and amend in your social media plan.



10. Check your Instagram pages bio and ensure everything is correct and up to date.

Do you have a clear Call to Action for prospects?



11. Write a list of potential and relevant influences to reach out too.



12. Do you have an eCommerce based business or selling your services online? Create a shoppable Instagram page using an app like ‘Shoppable Instagram Galleries’ on Shopify.

It will create a shoppable Instagram gallery for you for customers to purchase directly from. https://apps.shopify.com/instagram-photos?rating=1#reviews



13. Every day, try to say hi to new followers on their posts.

It will help build your engagement.




7 Actionable Tips to Get Your Brand Started on YouTube


YouTube is the number one place for creating and sharing video content in today’s digital age. YouTube’s seeker platform is much like Pinterest and Google, being that it is more of a search engine within itself for people looking for information. Using video, YouTube’s platform is best utilised for social influencing and social selling with now over 1 billion users, almost one-third of all people on the internet using YouTube; it’s a great place for connecting with your audience.


Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, YouTube, is now is the second largest search engine on the web and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018. 


Below are 7 simple and actionable tips to get you started on YouTube.



1. Create a YouTube Channel for your business.

Setting up a YouTube Channel only takes a few minutes and while this may seem like a very basic tip, often starting is the hardest part of trying something new.



2. Create a header and channel icon that reflects your branding.

It’s important to create a cohesive brand across all of your social media and digital channels.



3. Research specific keywords and add them to your video title, description and tags.

Like writing blog posts, search engine optimisation is not only important on your website but crucial on your social media channels as well.



4. Create consistent branded thumbnails for all of your videos.

This will help your viewers easily identify your videos and ensure your branding is cohesive across all platforms.



5. Create a custom URL for your channel.

This can be done by simply following these instructions here https://support.google.com/youtube/answer/2657968?hl=en



6. Upload your videos as vlogs to your website.

This is such a great way to repurpose content for your content marketing strategy. You can add vlogs to your blog posts or even create a new webpage with a library of how-to and demonstration videos using your products.



7. Create a video schedule and stick to it! Consistency is the key to YouTube.

For the best results, create a video schedule and keep yourself accountable. A great way to let your audience know when to expect your videos is to advise them at the end of your videos or in your channel bio with a clear call to action.


Below are my 12 top types of video’s that you can film for your YouTube channel and repurpose on your website.


1. Why Buy from Us Video, a pretty self-explanatory video to create, instead of writing on your website why people should buy from you, create a video about it!



2. Hello from Us/About Us Video, another pretty self-explanatory video to create, instead of having just text about you on your “About Us” page why not create a video too and while you’re at it, add the video to your Facebook Business page cover photo section and YouTube channel as well! Triple win!



3. Post Opt-in Thank You Video, when people subscribe to your list, direct them to a landing page with a ‘thank you video’ and let them know what to expect from your newsletter in the future.



4. Post Purchase Thank You Video, another pretty self-explanatory video to create, once someone has purchase from your website, direct them to a landing page with a thank you video! Get creative and create something memorable.



5. Product Unboxing Videos, another pretty self-explanatory video to create, you can send an unboxing video to your customers a few days after they purchase, to increase excitement and show them what they can look forward to when they receive their package.



6. Education Videos, according to Animoto, 2015, 4 x customers would rather watch a video about a product than read about it!



7. Demonstration Videos, according to HubSpot, 4 in 5 consumers believe that demo videos are helpful. 



8. Behind the Scene Videos, a pretty self-explanatory video to create, are great for sharing on social media, like Instagram stories, SnapChat or Facebook posts to take your audience behind the scenes to see how you work.



9. Customer Video Reviews are a great way to encourage video testimonials from your customers.

You could execute this in your marketing plan by creating a landing page and offering your clients a $10 gift card if they send in a video review! To help your consumers do this, create a step by step instructions of what to do to record and upload it with their smart phone to ensure you get as many video reviews as possible.



10. Time Lapses are a great piece of video content to show your audience what you are doing.

This could include a time lapse of your manufacturing process, packing orders, serving customers or a day in the office.



11. Interviews & Guest Videos, another pretty self-explanatory video to create, use video to interview guests on your blog and utilise your videos across your website, social media and YouTube Channel.



12. How-to Videos, according to Adobe, 2015, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment) so why not create how-to videos for your products or services.





6 Ways to Use SnapChat for Business



According to Statista, Snapchat has 173 million daily active users and, 52% of those Snapchat users are under the age of 25. Every year video is growing, and it’s certainly a tactic that should be a front-runner in your content marketing plan. In fact, Snapchat is one of the fastest-growing social networks, and while video marketing is often overlooked in most brands marketing strategies, it is something that you should sincerely focus on in 2018. 


With the launch of snap ads (a 10-second video ad that includes the option to provide more information to users who swipe up, according to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms. If you’re not quite ready to test out advertising on Snapchat; you can begin with my top 6 ways to use Snapchat for your business!



1. Create a SnapChat account for your business.



2. Use SnapChat for one-of-a-kind events, product launches, trade shows or business trips. It will help your audience see an authentic view of your business life.



3. Develop a strategy to deliver private content to your businesses snapchat followers, this could include freebies or downloadable’s that only your viewers can access.



4. Add your SnapChat username in all of your social media and website bios so you can easily be found.



5. Encourage your viewers to engage with you and reply to your stories.

Where possible ask questions and request replies.



6. SnapChat is great for flash sales and offering exclusive discounts.

Promote on your stories that this is where you will offer flash sales, giveaways etc.





17 Actionable Tips to Raise Your Profile on LinkedIn



LinkedIn is a professional social media platform for showcasing your expertise, building your brands presence and finding like-minded people to connect with. You can create a profile that highlights your professional story, describes your skills and attributes and builds trust with your peers.


You can develop a LinkedIn company page and boost your companies brand, message and story. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.


As of 1st of January 2018, there were recorded 250 million total monthly active LinkedIn users. Below are my following top 17 actionable tips to raise your profile on LinkedIn.


1. Customise your profiles URL.



2. For service based businesses, add a ProFinder Badge to your website so people can view how many recommendations you have and can also find your services via ProFinder.



3. Create a LinkedIn Company Page for your business.

You can develop a LinkedIn company page and boost your companies brand, message and story.



4. Promote your company page in as many places as possible.

For example, adding links to emails, blog posts and websites and encouraging people to follow it.



5. Publish your best and most engaging content on your company and personal page.



6. Share any case studies, success stories and inspiration to help build your profile in LinkedIn.



7. Create a LinkedIn Group for your audience and inspire them with content that will help build their skills.



8. Join LinkedIn groups relating to your industry and actively engage with members.



9. Add your LinkedIn page and Company Page follow and share buttons on your website.



10. Ensure all of your text is SEO friendly so you are easily found in LinkedIn’s search function for key terms in which you would like to be associated with.



11. Use keywords in your headline.

Your headline is the first thing people will see when they go to your profile, so make it count!



12. Ask your connections for endorsements and reviews.



13. Ask for recommendations.

The easiest way is to write a list of all of your LinkedIn connections you have directly worked with, and ask them to write a recommendation. Another good way is too write recommendations for your colleagues first and increase the odds that they will return the favour.



14. Write a killer summary and remember to edit, edit, edit!

LinkedIn isn’t the platform for typos and grammatical errors.



15. Personalise your invitations to connect with people.



16. Create custom links for your online text and add keywords when you customise it!



17. Rearrange your profile to showcase your most extensive and highlighting information first.




Top 20 Twitter Tips for Business


Twitter much like Facebook is a major engagement channel and best used for social listening, social influencing and social networking. Twitter is a social platform that allows you to Tweet up to 140 characters to your followers.


According to socialmediaexaminar.com here is the difference between Twitter and other social media platforms.


  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.


Below are my following top 20 Twitter tips for business!


1. Create a Twitter page for your business.



2. Create a username that identifies and brands your business.



3. Write a captivating bio that clearly defines what you do.



4. Ensure you include a link in your bio copy and not just in the URL section.



5. Use your header as a place to put a promotional image about your brand.



6. Host your own Twitter chat and participate in them!



7. Tweet more frequently! According to CoSchedule.com Tweeting up to 15 times per day can increase your visibility.

Keep an eye on your analytics however and monitor if it is worth putting more time into something that may not be working.



8. Follow your favourite influencers and use Twitter lists so you never miss an update.



9. Ensure you only stick to two hashtags per post on Twitter!



10. Tweet helpful advice and tips to stand out on Twitter.



11. Pin Tweets to the top of your profile to receive more retweets.



12. Don’t start Tweets with an @ symbol!



13. Increase click throughs by adding your link 25% of the way into your Tweet.



14. Use visual images in your Tweets to add a touch of personality and encourage higher Tweet engagement rates.



15. Ask questions to engage with your audience and turn Tweets into conversion starters.



16. Encourage users to follow you by hosting competitions, offering discounts and posting exclusive content.



17. Engage with your audience, share other members tweets and comments and create conversions.

After all, Twitter is another social media platform for networking, not just influencing.



18. Change the visual branding of your Twitter account to stand out and showcase your brand and offering.



19. Encourage your website traffic to follow you on Twitter.



20. Create a specific Twitter landing page to introduce people to your business!

As Twitter only allows 160 characters for your bio, setting up a specific and targeted Twitter landing page is a great way to show people what you do, details about your business or service, what you Tweet about and a clear call to action!



13 Tips to Include in your Paid Traffic & Customer Acquisition Strategy


Paid traffic and customer acquisition marketing is about researching where your customers are hanging out online and engaging with them through various pieces of content to move them down the customer journey funnel.


A customer’s journey starts with creating awareness before moving to the evaluation stage and lastly, creating a conversion. These series of actions in a customer’s journey are more than just driving traffic to a website. This system is about building a relationship with your consumers as you move them along your paid traffic funnel.


There are three campaigns you can run to cold, warm and how traffic that have a specific objective or goal:


  1. Introduce your business to people in your market who have never heard of you before (indoctrination) – this could be a blog post about a particular topic in your niche.
  2. Converting a site visitor to a lead (acquisition) – you can generate leads by having your cold traffic take action such as opting-in to your email subscribers list or buy seller a low dollar offers to prospects.
  3. Selling a high dollar product to your best, repeat customers (monetisation) – these customers will generally come from your email subscribers list after you have built a relationship and rapport with them.


    The following 13 tips are ways to help build your paid traffic and customer acquisition strategy:



    1. Research where your customers are hanging out online, you will want to be present there so you can engage with them.

    For example, your audience may be hanging out on Facebook, Instagram and YouTube, so these are the platforms where you would use paid advertising.



    2. Research your customers and create a ‘customer avatar’ for each.

    Include the following information and make as many as you have to for the different demographics of your customers.


    • Age
    • Gender
    • Location
    • Marital Status
    • Income & Occupation
    • Specific interests like, books, blogs, authority figures



    3. Ensure Facebook Pixel is set up on your website.



    4. Create a list of all the pain points your target audience have and how you can help overcome them.


    5. Create a list of cold traffic offers you could create to engage with your cold audience (people who do not know you) to build trust.

    For example, blog posts, lead magnets or a webinar.



    6. Create a list of warm traffic offers you could create to engage with your warm audience (people who have opted-in for your lead magnet for example, but haven’t bought form you yet) to acquire customers.

    For example, this could be a low dollar offer or a flash sale.



    7. Prepare a plan for your hot traffic (these are people who have bought from you before!)

    Keep in mind you will want to increase their value as a customer or get them to buy again. A hot traffic strategy could include an automated customer win back campaign via email or retargeting ads.



    8. Use Facebook Custom Audiences to build segmented audiences for each category of content you have on your website.

    For example, if you blog about various aspects of digital marketing choose keywords for each topic such as SEO, Content Marketing or Blogging etc. and create a custom audience for each. That way, every time someone visits your page you will populate them on your Facebook custom audience and be able to retarget products to them that they might be interested in down the track.



    9. Create a list of ad copy and creative images to A/B test.

    Don’t forget that you can also use video for ads!



    10. Test an ad on Twitter!

    Twitter is very similar to Facebook, being that you can reach almost any market!



    11. If you are more of a B2B orientated business, why not try advertising on LinkedIn?

    It is more expensive to advertise on LinkedIn, but if you are selling wholesale for example or looking to acquire new clients for your service based business it can be really valuable.



    12. If you are looking to obtain more sales, try Google AdWords.

    Google AdWords are catching people in the moment, when they are actively looking for a solution.



    13. Test retargeting ads on YouTube!

    YouTube is a great platform for retargeting or running traffic to cold audiences.


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