Recently a client of ours hit $1,018,505 in flow revenue in 30 days 🥳.
Here’s the breakdown of what they had running in their account before working with us:
- Welcome Series with three emails
- Abandoned Cart with two emails
- Browse Abandonment with one email
- Post Purchase (Thank You’s) with two emails
In total, they had eight emails running with on closer inspection; their viewed product tracking was not working correctly so essentially 7 out of 8 emails were firing.
Here’s the breakdown of what we had running in their account when they hit $1,018,505 in flow revenue in 30 days:
- In this screenshot, nine flows are shown, but ten flows were running before one being turned off due to a specific ‘Bounce Back’ offer at this account's heightened stage.
- Across ten flows, in total, there are 69 individual emails inside these flows.
- Across ten flows, out of the total emails inside these flows, 52 are live.
- Out of the total emails inside these flows, 17 are still being worked on across ten flows.
So you can see, there’s still so much more potential here including the build-out of another eight flows we are currently working on.
The importance of automated Klaviyo flows
At eCommerce Growth, focusing on executing strategic and well thought out Klaviyo flows for our clients is our top priority. Essentially, it’s our “secret sauce” and what makes our results and client experience so special. It’s also why we receive feedback like this, which makes all the extra effort we go to so worth it.
Why is crafting well thought out and complex Klaviyo flows so important? Here’s why.
According to HubSpot 2017 Statistics, For every $92 spent acquiring customers, only $1 is spent converting them.
I want you to think about how much money, time and effort you have spent converting your prospects in the conversion stage compared to acquiring these leads and customers in the awareness stage of your funnel.
Now, I want you to visualise that your online store is a bucket – and your bucket is covered with holes. Every time you pour water into your bucket, all of the water flows out of the holes. This is exactly what all eCommerce stores resemble - a leaky bucket. Except, instead of water we are pouring into the bucket, it’s traffic. Flows are designed to repair these holes and maximise your existing traffic, thus creating more revenue.
So how did we get to $1,018,505 in flow revenue in 30 days?
Well, without giving away my ‘secret sauce’, here’s my best actionable tips that you can implement today.
1. When building flows, consider every touchpoint a customer has with your brand
To build the best and most complex flows, you need to review data! It’s pretty simple. You can’t create effective automation strategies without analysing what’s inside your account first.
The best place to start in Klaviyo is by reviewing the “Analytics” page on the left-hand menu bar.
Two questions to ask yourself:
What metrics are pulling in? And what touch points or flows can be built from the triggers in here?
The next best place to start is your third party applications in your Shopify store's ‘Apps’ page.
Two questions to ask yourself:
What apps are you using? And which of these apps can be integrated directly with Klaviyo?
Using these two sources of insight, write a list of all the flow ideas and touch points that can be crafted from here.
2. When building flows, consider every aspect of your brands hot points that are different
Flow logic (i.e. Conditional and Trigger Splits’) and specific content to that flow logic are the key here. In essence, you want to get as granular as you possibly can with your flows and the messaging they convey to your audience that triggers them.
Sell internationally but only offer free shipping in Australia? Split it. Why? If the prospect is internationally based, you want to show them international-based shipping and customs information - not the fact it’s free in Australia.
Are you trying to increase your AOV from $79.95 to $100+? Split it. Why? If the cart value is over $79.95 and you’re trying to increase it to $100+, add in relevant information to try and get your prospects there.
The subscribers never purchased from you? Split it. Why? You might want to reiterate to your subscriber that they still have their 10% on opt-in offer to use.
The customers’ a first-time buyer? Split it. Why? If the customer is a first-time buyer, you want to move them from being an F1 buyer to an F2 buyer with a specific offer or messaging.
The customers’ a two-time buyer? Split it. Why? If the customer is a two-time buyer, you want to move them from being an F2 buyer to an F3 buyer with a specific offer or messaging.
3. Think outside of the box
Klaviyo is a tool that has infinite capabilities.
Having a strategic and analytical mindset will help you think outside of the box with what can be implemented in your account.